Saturday, March 01, 2008

Signs of the Times

I was quenching my thirst a couple of days ago and noticed a curious thing about my bottle of Volvic mineral water, firstly that it had been filtered through the volcanic rock of the Auvergne region of France for thousands of years thus ensuring a very special mix of minerals and trace elements.

The second thing I noticed was that it carried a sell-by date of 2010.

Which made me think, weren't Danone really lucky to get this out of the ground just (geologically speaking) before it became undrinkable...


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